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Membership
"Membership Services is all about getting your questions answered in a quick, professional manner. No problem is too big or too small!"
Membership is an organization's lifeline to the revenue and resources
that keep it running. The staff at Association Resources has extensive experience in developing membership marketing and management programs that both recruit and retain. Much of our success with clients comes from our ability to grow and maintain their membership. Typically, we provide our clients with these services:
- Educating membership on the organization's resources
- Determining which programs are successful and should be continued
- Developing programs that increase membership value
- Collecting the demographic data that supports the development of effective recruitment and retention programs
- Strategically marketing the organization to current and prospective members
- Maintaining an up-to-date membership database
- Tracking retention statistics, both current and historical
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Association Resources was instrumental in reversing our organization's membership decline. When I began as chair of the Membership Committee in January 2003, ISCD was transitioning to AR. Our membership was at 3,800 and we were losing members. In some cases members had not been invoiced for dues in over two years. In January 2005 ISCD welcomed its 6,000th member through accurate and persistent recordkeeping, timely invoicing, tracking down non-dues paying members, and doing a quality job at attracting and converting prospects to members. Our success can be attributed to a great working partnership between staff and committee members. Using the expertise of AR staff we produced clever and creative recruitment ideas and well designed and informative marketing pieces. Carol Zapalowski, MD, PhD
International Society for Clinical Densitometry
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